Creating the Future: The Founders of Pedestal Focus on Black Joy

“We’re creating the future,” say creative partners Celeste O’Connor and Mecca McDonald. “Get ahead or stay behind.”

Pedestal’s work featured on the Apple instagram

“Mecca embarked on a journey to open up the doors necessary to not just empower others to tell Black stories but Black stories that are outside of the social norm and capitalism.”

“Celeste's ultimate goal with their production company is to "tell Black and brown stories in a really vibrant, colorful way.”

“They founded their own production company Pedestal which focuses on celebrating stories of marginalized people through photography and video”

“…The life I wanna live, I can do that right now. Why should I wait? I can’t count on the future happening to start living my life.” Thus, Pedestal was born."

“If the duo’s inspiration comes from each other, Pedestal’s business model is based on that very exact essence: authenticity, uplifting empowerment and — most importantly — human connection.”